I swear desktop version hits different.
Mobile Experience Coming Soon
Designing a connected experience to increase EV adoption in India
Sypher Electric
Industry
EV Mobility
Role
Experience Strategiest
UX Designer
TEAM
Kaushik Shaw
Aishani Patial
Riya Sharma
Timeline
4 Weeks
Overview
SYPHER is an omnichannel experience design project focused on improving electric vehicle adoption in India.
The project explores how digital, physical, and human touchpoints can work together to reduce confusion, build trust, and support users throughout their EV journey.
Early opportunity areas we explored:
Before starting out, we explored a range of opportunity areas to understand where experience design could have the most impact, including:
Awareness & Education
After-Sales & Support
Commercial & Fleet Adoption
Social Campaigns
Interactive Digital Tools
Understanding the Problem
Buying an EV vehicle isn’t a linear or digital-only journey.
People research online but decide offline, often needing human reassurance.
This space felt promising because:
EV adoption depends more on trust and clarity than on technology alone.
The journey spans fragmented touchpoints, making omnichannel design essential.
Better experiences can directly improve confidence and long-term adoption.
Research Overview
Secondary Research
We studied industry reports, government data, and market trends to understand the current EV landscape in India.
This helped us identify structural challenges like charging infrastructure gaps, high upfront costs, policy confusion, and after-sales concerns.
Primary Research
We explored perspectives from:
First-time EV buyers
Existing EV owners
Dealership staff
This helped us validate assumptions and uncover emotional and trust-related barriers that numbers alone could not explain.
Design Artifacts
Market Analysis
Core Problems (Desk Research)
Field Research
Stages
Personas
Journey Map
Key Findings: Electric Vehicle Adoption
Lack of clear and consistent information amplifies safety fears and range anxiety.
Users trust human reassurance more than technical specifications during consideration.
Dealership experience often breaks the trust built online due to poor handoffs and limited staff knowledge.
Ownership experience strongly influences referrals, upgrades, and long-term loyalty.
EV adoption depends on confidence after purchase, not just at the point of sale.
These findings reveal that EV adoption is not a purely rational decision based on specifications it’s an emotional journey that requires sustained confidence building throughout the entire customer lifecycle.
Problem Statement & HMW?
EV adoption in India is slowed by low awareness, safety doubts, and unclear guidance for new users.
How Might We?
How might we design engaging awareness experiences that spark curiosity & build trust among buyers?
Cause & Impact
Stage 01
Awareness & Trust
Cause
Lack of clear info on range, battery, and subsidies.
Impact
Misconceptions & safety fears slow adoption.
Stage 02
Purchase Journey
Cause
Complex loans, subsidies, poor staff training, and weak charging knowledge.
Impact
Confusion & broken trust between online promises & showroom experience.
Stage 03
Charging & Infrastructure
Cause
Limited, unreliable, and slow charging infrastructure.
Impact
Range anxiety → major psychological barrier.
Stage 04
Service &
After-Sales
Cause
High battery replacement cost & unclear warranties.
Impact
Ownership anxiety causes hesitation to buy or upgrade.
Stage 05
Omnichannel Experience
Cause
Disconnected online–offline journey & gadget-like complexity.
Impact
Overwhelmed users, especially non-tech-savvy groups.
Sypher Electric Identity
Electric
Torque
08DEAA
HEX
Mint
DFFFE8
HEX
Midnight
0A0A0A
HEX
Power
made
simple
Mobile Application
Pain Point
How We’re Solving
EV users face range anxiety, unclear savings, and weak ownership support.
The app unifies bike health, ride insights, charging maps, and community to make EV ownership transparent and confident.
12
Bike disconnection/connection displayed | Ev Buddy points.
Battery percentage displayed and Avg distance that can be covered.
Last ride distance + Battery drop.
Current mode + Avg distance that can be covered
Quick action to lock/unlock bike.
Bike’s current state displayed -
Idle state
Charging state
Driving mode
In service.
Monthly savings saved vs petrol.
Total distance covered in the week.
Home Screen
Plan a ride from to and where destination and get full analysis about :
Range usage
Number of charging stations in between
Approx. battery usage.
Daily, weekly and monthly analysis for distance travelled.
Rides
Quickly view nearby fast and standard stations, route location, kW comparison, and battery safety assurance.
On map, available, closed and full labeled charging stations.
Map/Charging Stations
Users can browse upcoming activities like test rides, demos, and community meetups.
Community feed sharing EV owners’ tips, hacks, cost savings, and real user experiences.
Sypher Community
Quick controls let you book service and locate your bike if parked or misplaced.
Displays bike health status: healthy, needs a quick tune-up, or requires immediate service.
Provides a quick view of bike health, savings, service status, and environmental impact.
Bike Status
Interactive Walls
(Experience Centers)
Pain Point
How We’re Solving
Customers feel overwhelmed and confused by inconsistent EV information about subsidies, savings, and support available for their EV purchase.
Interactive experience centers simplify EV features and build trust through immersive demos.
EV Buddy Program
Pain Point
How We’re Solving
First-time buyers face range anxiety and limited peer support, making EV ownership feel uncertain.
EV Buddy Program connects new buyers with existing owners for real-world guidance.
The EV Buddy Badge is a mark of trust and community. It’s given to real EV owners who volunteer to share their experiences and guide new buyers with honest, first hand insights.
Wearing this badge shows you’re not just an EV rider, but an advocate helping others drive into a cleaner, confident future.
Dealership Staff Handoff
Pain Point
How We’re Solving
Knowledge gaps, weak online-to-showroom continuity, and poorly informed dealership staff reduce buyer confidence.
Standardized handoffs and staff training ensure consistent, informed guidance.
DEALERSHIP STAFF
HANDBOOK
EVs Made Easy: Trust, Clarity, Confidence
Power made simple.
Electric
Introduction and Purpose
of the handbook
Introduction
EVs excite customers but also create confusion about range, charging, safety, and cost. This handbook helps every staff member give clear, simple, and consistent answers that build trust and confidence.
Purpose
The EV 101 Handbook is a quick guide to:
Equip staff with everyday explanations.
Ensure consistent messaging across dealerships.
Bust myths and replace confusion with clarity.
Build trust, confidence, and adoption.
"From confusion to confidence — making EV adoption easy for everyone."
Electric
Table of Content
EV Basics
01
Myths vs Truth
02
Charging Made Simple
03
Savings & Benefits
04
Warranty & Safety
05
Lifestyle & Community
06
Staff Golden Rules
07
Electric
Emailer Confirmation
Pain Point
How We’re Solving
Customers often feel uncertain about what was done during servicing and when their EV will be returned.
A clear, personalized emailer with service details, visuals, and delivery tracking builds trust and reassurance.
gmail.com
Compose
Inbox
3
Starred
Snoozed
Sent
Drafts
1
Spam
3
Trash
Categories
More
Meet
New meeting
Join a meeting
Hangouts
Sign in
Search mail
1–50 of 2,619
Email Subject
Inbox
Promotions
Michelle Rivera
<
michelle.rivera@example.com
>
Unsubscribe
to
me
9:14 AM
(8 hours ago)
Your EV, fully serviced & ready to ride
Hi Kaushik,
Good news! Your vehicle servicing is complete. Our team has checked all key systems and made sure everything is in perfect condition for your next ride. Your EV will now be delivered back to your location, safe and ready to go.
What’s done:
Full health checkup done
Cleaning and safety inspection
Any requested fixes completed
Sit back, relax, and get ready to ride with confidence
Your EV will be delivered at your doorsteps.
Track My Delivery
Help Center
Terms
Unsubscribe
Privacy
Community
Email Preferences
This is a promotional email from SypherElectric
Rajpura, India
sypherelectric.com
Let’s talk design, ideas, or anything in between